protection of children in street situations, toks, casa alliance, help them to fly campaign, help them to fly, rse de toks campaigns, toks donations, toks restaurants, street children, house covenant, social responsibility of toks, rse de toks Providing protection to street children in a sustainable manner is the mission of Casa Alianza, a private assistance institution that was founded in Mexico by Luis Creel in 1988 after a trip to New York where he met two young people who were fleeing after having been victims of sexual exploitation. Sadly, both boys died. This event led him to learn about Covenant House, a non-profit organization created by Franciscan priest Bruce Ritter that served at-risk youth. It was at that moment that Creel proposed to establish a Casa Alianza in Mexico. Initially, their facilities were small and could only accommodate 20 male children, but thanks to the investment of Convenat House, they were able to move to a larger residence.
In 29 years of history, the institution has grown and scaled its impact, offering protection to street children, victims of trafficking and unaccompanied migrant adolescents in six houses located
Jordan Mobile Number List south of Mexico City, where it currently serves 120 beneficiaries. per day. Social abandonment is the omission of physical, emotional and psycho-affective care by all adults surrounding the minor, including government authorities. To carry out its mission, the organization has several allies from different sectors. One of them is Toks who, through his social responsibility (CSR) strategy, created a campaign to raise people's awareness about the importance of protecting street children. Protection of street children: Casa Alianza and Toks In May, Toks and Casa Alianza started the “Ayúdalos a Volar” fundraising campaign, which was implemented in all the restaurant's branches nationwide.
From May customers were able to donate five, ten or fifteen pesos to contribute to the institution's cause, or buy cloth bags with the image of the campaign for 39 pesos. “It is important to stop and think about the amount of talent that is wasted on the streets; For hundreds of people, the circumstances and their context lead them to live on public roads, it is our duty to do something about it,” commented Gustavo Pérez, CSR director at Toks, when the campaign was announced. Sofía Almazán, national director of Casa Alianza, thanked the company for its social responsibility and emphasized the urgency of changing the mentality of people, who often consider that young people living on the streets are a problem that does not concern them. “The solution is not to give them something, but to act differently based on childhood (…) to create spaces for families to rebuild, spaces to become functional,” said Almazán. This August, Toks officially presented the donation collected, the total amount of which was 106,980 pesos.